Viewing all 63 terms in General Marketing
ClearDemand Generation
Demand generation is creating an interest in your product or service.
More details ]Earned Media
Earned media represents one of the three sides of marketing (The other two: paid and owned). Earned media are the components that a marketer can “earn.” This earned media is press mentions, press releases or new features that point back to the marketer’s brand or company.
More details ]Ebook
An ebook is an electronic version of a book in print. These can be accessed on a computer or any compatible mobile device.
More details ]Email marketing is sending marketing messages to people via email. Generally, marketing emails will solicit an action from the recipient. This could include requests to buy products, fill out a survey, etc.
More details ]Focus Group
A focus group is a tool that marketers use to gather information about products and services directly from consumers. In a focus group, a company representative meets with a group of consumer and will ask them questions about certain characteristics of the product.
More details ]HTML
HTML stands for HyperText Markup Language. It is the primary computer language used in developing websites and is the groundwork of all web pages. HTML creates text on the page, embeds objects and images, and creates overall structure for a website.
More details ]Inbound Link
Inbound links, or backlinks, are the links on other websites that point to your page. They are created as hyperlinks on third-party websites or blogs and direct traffic to your website, blog, or other content platform.
More details ]Keyword
Keywords are words that are used by a search engine to find web pages. A search engine reads the text entered by the user, and using those entered keywords, it identifies relevant web pages. Keywords are pretty much used in every aspect of marketing.
More details ]Landing Page
A Landing Page is a web page that a link in an online advertisement directs you to. Marketers can embed links to a landing page in an email, a social media platform, and advertisement involved in search engine marketing campaigns.
More details ]Link Building
Link Building is the process of accumulating quality links from other websites, which search engines take into account to calculate search result ranking.
More details ]Marketing Automation
Marketing automation is done through the use of software with the purpose of automating certain repetitive aspects of the marketing process. It assists marketers with tasks such as customer segmentation, customer data management, and campaign management.
More details ]Marketing Qualified Lead (MQL)
A marketing qualified lead is a prospect that has come through expressing interest in one's product and then converting into a lead. This lead fits the qualifications, or standards, that a lead must possess as determined by marketing.
More details ]Marketing Spend
Marketing spend represents the amount of money marketing spends on initiatives such as, content marketing, paid advertising, SEO, social media, trade shows, etc.
More details ]Marketing Vehicle
A marketing vehicle is a specific tool for delivering your advertisement to a target audience. They are particular channels within a medium that you use to get your message across. Marketing vehicles are contained within marketing mediums.
More details ]Meta Tags
Meta tags are HTML elements that search engines use to index web pages and determine search result rankings. These tags provide some insight on the content of a page. There are several kinds of Meta tags, with each serving a unique, descriptive purpose. The most important and most used of which are the description Meta tag, the keywords Meta tag, and the robots Meta tag.
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