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Marketing Dictionary

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Viewing all 10 terms starting with “R”

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Ranking

Ranking refers to your placement within a search engine results page.

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Real Time Marketing

Real-Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to your own schedule, real-time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers.

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Relationship Marketing

Relationship marketing differs from other forms of marketing because it approaches marketing from a different angle. Unlike most other marketing methods, relationship marketing understands the benefits that arise from long-term satisfied customer relationships. It attempts to establish a relationship with customers that exists outside of sales transactions.

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Remarketing

Remarketing is similar to retargeting in that they both seek to bring a previous visitor back to your website. The difference between the two is that whereas retargeting focuses on display ads and their positioning, remarketing deals more with emails. In a remarketing campaign, after someone visits your website and leaves, you can send emails that are personalized to the interests of the visitor.

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Response Rate

Response rate is a measurement of the amount of people who respond to a certain call-to-action. When marketers want to solicit a response from consumers, they will distribute an offer to the consumers.

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Retargeting

Retargeting is used to attract people who have visited your site. Using cookies, strategically placed ads can be customized based on browsing history.

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Retention

Retention is all the activities that a company performs in order to retain its customers. This process begins with initial contact with a customer, and continues throughout the customer’s lifecycle. Retention is influenced by several factors, including the quality of a company’s product or service and the efficiency of a company’s customer service.

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Return-On-Investment (ROI)

Return on Investment (ROI) is a measurement of the value that an investment provides.

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Rich Media

Rich media is an online advertisement that interacts with web page visitors. It deviates from traditional text and display ads in that it provides a visitor with a much more engaging experience. Rich media ads can contain graphics, video streams, games, expansions, etc.

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RSS (Rich Site Summary)

RSS (or Rich Site Summary) is an XML-based method used to quickly and automatically deliver content to a user on a website. It delivers information to an RSS feed, which can be published on a third-party website.

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