Inbound Link

Inbound links, or backlinks, are the links on other third party websites that point to a company’s website. They are created as hyperlinks on third-party websites or blogs and direct traffic to a different website, blog, or other content platform. An inbound link can lead to increased web traffic and higher search result rankings.

Why does TrackMaven think that Inbound Links are important?

Having inbound links can significantly increase a businesses’s SEO ranking. The level of SEO boost that these links carry depends on several factors. One influencing factor is the quality and authority of the publishing website. The bigger and more popular a website that has embedded an inbound link is, the more weight search engines will give the link when they are determining search rankings. Another factor is the number of websites a company has inbound links on. When several different websites link to a company’s content, search engines recognize that the company has established authority within its field and assign a higher ranking. Additionally, the anchor text used in the link plays a role in determining ranking. If many websites use a specific word in the inbound hyperlink pointing to a company’s site, search engines will make it easier for the company to rank organically for that word.