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Marketing Dictionary

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Viewing all 3 terms starting with “G”

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Geo-Targeting

Geo-Targeting is the process of personalizing a marketing message to a consumers based on their geographical location. Marketers can separate the distribution of consumers into geographic locations and can execute different advertising campaigns for each of the locations.

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Guerrilla Marketing

Guerrilla marketing can best be described as unique, non-traditional marketing techniques aimed at promoting brand awareness. A guerrilla marketing campaign is usually characterized by a cheap, innovative, and extremely creative strategy. Generally, the goal of a guerrilla marketing strategy is to go viral, rapidly promoting a business's brand in the eyes of consumers.

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Guest Posting

Guest posting is creating content and publishing it on another person's website.

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