Marketing Automation

Marketing automation is done through the use of software with the purpose of automating certain repetitive aspects of the marketing process. It assists marketers with tedious tasks such as customer segmentation, customer data management, and campaign management.

Why does TrackMaven think that Marketing Automation is important?

Many tasks can be done quickly and efficiently using marketing automation. Available software will remove the aspect of human error from these processes. This will free up time for marketers to focus their attention on other, more important marketing activities. By removing the need to manually do these menial tasks, marketers can improve the areas of their marketing campaign that require creativity. When using the automation software, marketers are able to set specific criteria that a situation must meet for the software to trigger an action. This allows for a great deal of control for the marketer to ensure that the software is executing the actions appropriately. There are different kinds of marketing automation software available for the different aspects of business. Software can measure consumer behavior and track web user activity to provide more effective information for marketing campaigns. Different versions of software can focus more on internal marketing activities, such as budgeting.