Link Building

Link building is one of the many “off page” factors that make a website’s SEO successful. It is the process of having many quality links point to a company’s site on other websites. Search engines take into account the amount of links pointing to your page and factor that information into your search results ranking.

Why does TrackMaven think that Link Building is important?

Link building includes several factors, which interact to boost a company’s search ranking. Most important is the link quality. This means that it is better to have links from reputable websites. Search engines give higher ranks to links from larger websites that people know and trust. They definitely rank better than links from smaller websites. Companies that have links from websites that are relevant to their own will fare better as well. This is because if a company is viewed as knowledgeable by other sites in its industry, search engines will take that into account and give the linked-to company website a higher ranking. Other factors include the anchor text that other websites use to make your links, and the number of links that lead to your website. Links help to influence SEO, and thus a strategy to optimize links should be employed.