Viewing all 9 terms starting with “M”
ClearMarket Research
Market research is the process of aggregating data on a company's potential and existing customers. The purpose of market research is to gather information on the market's desires and needs and to use that information to gauge demand for a product or service.
More details ]Market Segmentation
Market Segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
More details ]Marketing Automation
Marketing automation is done through the use of software with the purpose of automating certain repetitive aspects of the marketing process. It assists marketers with tasks such as customer segmentation, customer data management, and campaign management.
More details ]Marketing Influencer
Through their insights and innovative thoughts, marketing influencers have established themselves as experts in the marketing industry. Usually they are marketers who have achieved a high level of success, such as a CMO at a popular brand, or they could have created methods and tactics that changed the way marketers think.
More details ]Marketing Qualified Lead (MQL)
A marketing qualified lead is a prospect that has come through expressing interest in one's product and then converting into a lead. This lead fits the qualifications, or standards, that a lead must possess as determined by marketing.
More details ]Marketing Spend
Marketing spend represents the amount of money marketing spends on initiatives such as, content marketing, paid advertising, SEO, social media, trade shows, etc.
More details ]Marketing Vehicle
A marketing vehicle is a specific tool for delivering your advertisement to a target audience. They are particular channels within a medium that you use to get your message across. Marketing vehicles are contained within marketing mediums.
More details ]Meta Tags
Meta tags are HTML elements that search engines use to index web pages and determine search result rankings. These tags provide some insight on the content of a page. There are several kinds of Meta tags, with each serving a unique, descriptive purpose. The most important and most used of which are the description Meta tag, the keywords Meta tag, and the robots Meta tag.
More details ]Mobile Marketing
Mobile marketing is advertising that is specialized and optimized for mobile devices. Any marketing that is intended to reach consumers on personal mobile devices falls under the category of mobile marketing. Mobile marketing has evolved over time from SMS marketing, to MMS marketing, to app-based marketing.
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