Viewing all 5 terms starting with “D”
ClearData Mining
Data mining allows marketers to gather more complete profiles on their customers. It can help them create more effective marketing strategies that are personalized based on consumer interests and behavior. Consumers can be separated into groups targeted on a group level based on the information collected.
More details ]Demand Generation
Demand generation is creating an interest in your product or service.
More details ]Direct Marketing
Direct marketing is a marketing method where advertisers directly provide consumers with marketing materials to elicit them to perform a certain action. Instead of employing broader marketing methods such as online ads, where companies pay a publisher to display the ad, direct marketing focuses on sending marketing messages straight to the consumers.
More details ]Display Ad
A display ad is a form of online paid advertising that is typically a designed image or a photo and copy where viewers can click on the image with the promotion and be taken to the corresponding landing page. Display ads function differently than text ads as they aren't found in search results. They can be spotted through media sites or sites offering some type of display ad network.
More details ]Drip Campaign
A drip campaign is a method used in direct marketing to acquire customers through repetitive marketing actions. It involves sending marketing information to prospects repeatedly over long periods of time. Drip campaigns are often executed through email marketing, where pre-written content is automatically sent at predetermined times.
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