Focus Group

A focus group is a tool that marketers use to gather information about products and services directly from consumers. In a focus group, a company representative meets with a group of consumer and will ask them questions about certain characteristics of the product. The information that the representative acquires from the focus group will be brought back to the company and can be used for several purposes, including feedback for improvement, gauging market interest, and design.

Why does TrackMaven think that a Focus Group is important?

Focus groups are a great way to gather extremely useful information. A company’s focus group can be on multiple topics and the information collected can be used for multiple purposes within a company. If a company wants to gather feedback on a current product, it can have the consumers discuss things about the product that they like and dislike. Businesses can then take that feedback into consideration when improving the product.

Another important application of this data is for determining market interest in a new product. Often focus groups will be held to gauge the popularity a new product will receive. In this instance, the representative will show the participants a prototype of a product or tell them about a product concept, then the participants will give their opinions on the product. They might talk about things such as their own interest in the product or features that could be added to the product to make it better. All this information can be used by marketers to plan marketing initiatives for the product.