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Marketing Dictionary

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Inbound Link

Inbound links, or backlinks, are the links on other websites that point to your page. They are created as hyperlinks on third-party websites or blogs and direct traffic to your website, blog, or other content platform.

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Inbound Marketing

This is a method of marketing with a goal of attracting potential customers to a company’s site. Instead of having to convince a lead to look at a business, inbound marketing focuses on creating useful material for that business’s desired customer so that anyone meeting its buyer persona criteria will be naturally attracted to the business.

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Instagram

Instagram is a social media platform with sharing, editing, photo, and video capabilities. Instagram was founded by Kevin Systrom and Mike Krieger and launched on October 6, 2010. Over the last few years, Instagram has reached several milestones.

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