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Marketing Dictionary

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A/B Testing

A/B Testing is specific part of a marketing testing that tests two different aspects (one is the control and the other is the changed factor) to determine which has a better result in order the optimize a marketing effort.

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Ad Space

Ad space is the section of a website that is allocated for advertising. Most websites set aside a portion of their page for marketers to buy as party of a paid advertising campaign. Web pages can contain one or multiple ad display spaces, and the format of the space can vary.

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Affiliate Marketing

Affiliate marketing is the practice of an advertiser paying a third party to publish ads on their web page. Payment can be given as either a percentage of a sale or as a fixed sum for each conversion.

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Anchor Text

This is the text that is embedded in a hyperlink. It is highlighted and when clicked on, it will redirect a web user to the desired web page. It is an off-page SEO factor that other websites use to refer to your content.

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Authority

Authority is one of the ranking factors that influence a website's SEO. It is a measure of the overall power of a web website across the internet. Websites with high authority are the more popular, respected websites.

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