Viewing all 63 terms in General Marketing
ClearSales Accepted Lead (SAL)
This is an MQL, Marketing Qualified Lead, that has been reviewed and handed off to the sales team to begin sales process with the Sales Accepted Lead (SAL), or opportunity.
More details ]SEM
SEM is a form of marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).
More details ]SEO
SEO or Search Engine Optimization is the process in which a marketer tries to gain visibility about their brand and/or company on a search engine's results page. Typically, higher ranked and more frequented pages will rank higher on a page.
More details ]SERP
After a web user enters a query, a search engine executes search algorithms and returns the SERP (Search Engine Results Page) to the user.
More details ]Spam
Spam is when messages are sent to a large amount of recipients regardless of the messages’ relevancy or appropriateness for the recipients. Spam is most common with email, where companies gather big email contact lists and indiscriminately send messages or advertisements to all contacts on the list.
More details ]Submission Rate
Submission Rate is the rate at which a prospect views a website and submits a form from a call-to-action to then become a lead and/or a contact.
More details ]Template
Templates are guides for creating new documents. They are formatted in a certain way and act as a base for any new file you create. Templates often show where things should be positioned on a document so that all documents you create are in the same format.
More details ]Tone
Tone is the attitude of an author’s writing. The tone should be appropriate for the target audience. Unlike Voice, which cannot be easily changed, tone is an aspect of writing that can, and should, be manipulated as needed.
More details ]Top Of The Funnel
The top of the funnel represents the upper most portion of the marketing funnel. Top of the funnel includes all inbound efforts such as, email, social media, blog posts, SEO, traffic, paid advertising, white papers, free trials etc.
More details ]Traffic
Website traffic is a metric used to measure the amount of visitors your site receives. Anytime someone accesses one's site, whether its from entering their URL, clicking an advertisement, or opening a link in an email, it will go towards their website traffic. Essentially it is determined through the number of visitors and the number of pages they view during their visit to the website.
More details ]Uniform Resource Locator (URL)
URL is an acronym for Uniform Resource Locator. It is the identifier for any website or webpage on the Internet. Each individual webpage has its own unique URL that will only direct to that webpage when entered into a search bar. A URL is composed of three parts.
More details ]Unique Visitor
Unique visitors are individuals who are visiting a website for the first time within a predetermined time period. Multiple visits by an individual within that predetermined time period will result in only one registered unique visitor.
More details ]Velocity
Velocity is the rate of change of the state of a prospect to lead or to contact, opportunity and then to customer. Velocity can also represent the rate at which a person moves through the funnel.
More details ]Visitor
Visitors are the individuals that visit a website. Regardless of how many visits an individual has, he/she will still be considered a visitor whenever they “visit” the website.
More details ]Vlog
A Vlog, as the name suggests, is considered a combination of either the terms video and blog, or video and log. This is a blog in which the posts are done through video. The video installments can be combined with supporting text and images, but video is the primary medium.
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