Viewing all 27 terms in Strategy Clear
A/B Testing
A/B Testing is specific part of a marketing testing that tests two different aspects (one is the control and the other is the changed factor) to determine which has a better result in order the optimize a marketing effort.
Benchmarking
Benchmarking is the process of measuring a business’s performance, policies, strategies, and other metrics against the standard of its industry and those of its competitors. Companies benchmark to analyze their success and get a better understanding of how they are performing relative to their competition.
Branding
This is the process of differentiating your product or service from other products and services through the creation of unique advertising campaigns, symbols, images, and themes. The goal of branding is to establish a distinctive presence in your industry as a recognizable company.
Competitive Intelligence
Competitive intelligence is information collected about a company’s competitor that gives insight on the competitor’s recent and future activities, shows the effects a competitor’s actions have on a business, and analyzes a competitor’s strengths and weaknesses.
Cross-Selling
Cross-Selling is the marketing practice of suggesting complimentary products to consumers while they are buying a product in hopes that they will make additional purchases. This form of selling is prominent throughout the digital marketplace and often comes in the form of a related/suggested products page.
Direct Marketing
Direct marketing is a marketing method where advertisers directly provide consumers with marketing materials to elicit them to perform a certain action. Instead of employing broader marketing methods such as online ads, where companies pay a publisher to display the ad, direct marketing focuses on sending marketing messages straight to the consumers.
Drip Campaign
A drip campaign is a method used in direct marketing to acquire customers through repetitive marketing actions. It involves sending marketing information to prospects repeatedly over long periods of time. Drip campaigns are often executed through email marketing, where pre-written content is automatically sent at predetermined times.
Guerrilla Marketing
Guerrilla marketing can best be described as unique, non-traditional marketing techniques aimed at promoting brand awareness. A guerrilla marketing campaign is usually characterized by a cheap, innovative, and extremely creative strategy. Generally, the goal of a guerrilla marketing strategy is to go viral, rapidly promoting a business's brand in the eyes of consumers.
Heat Map
A heat map provides on-page data analytics that visualize a user's behavior showing where they stop to view, areas they click that show a users' behavior on a page showing where they stop to view, areas they click, and mouse movements over a page.
Keyword Research
Keyword research is the process of determining the best words for a website to use to influence its SEO. Conducting research provides a much higher chance of success in boosting SEO because marketers can more efficiently plan their content strategies.
Lead Nurturing
Lead nurturing is the process of establishing and maintaining relationships with possible customers.
Market Research
Market research is the process of aggregating data on a company's potential and existing customers. The purpose of market research is to gather information on the market's desires and needs and to use that information to gauge demand for a product or service.
Market Segmentation
Market Segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
Natural Language Processing
Natural Language refers to the language spoken by human users. Computers take the natural languge that users type and convert it into a programming language so that the computer can read and process the input.
Niche Marketing
Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.
Off-Page SEO
Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings.
Opportunity
Opportunity are leads who has been qualified as being in need of your product or service.
Product Placement
Product placement is the practice of businesses paying to have their products featured in movies and television programs. By showing the products in the film or shows, companies can gain exposure for their product.
Relationship Marketing
Relationship marketing differs from other forms of marketing because it approaches marketing from a different angle. Unlike most other marketing methods, relationship marketing understands the benefits that arise from long-term satisfied customer relationships. It attempts to establish a relationship with customers that exists outside of sales transactions.
Remarketing
Remarketing is similar to retargeting in that they both seek to bring a previous visitor back to your website. The difference between the two is that whereas retargeting focuses on display ads and their positioning, remarketing deals more with emails. In a remarketing campaign, after someone visits your website and leaves, you can send emails that are personalized to the interests of the visitor.
Retargeting
Retargeting is used to attract people who have visited your site. Using cookies, strategically placed ads can be customized based on browsing history.
Sales Forecasting
Sales forecasting is the process of estimating future sales. Accurate sales forecasts enable companies to make informed business decisions and predict short-term and long-term performance. Companies can base their forecasts on past sales data, industry-wide comparisons, and economic trends.
Targeting
Targeting is a strategy used in advertising to reach a particular audience.
Testing
Testing is a function in marketing that experiments with components of different aspects of marketing to determine a more predictable outcome.
Upselling
Upselling is the process of trying to entice a customer to make a more expensive purchase. This could involve offering a more advanced version of a product, additional upgrades to a product, or add-ons that would drive the price of a product up.
Value Drivers
Value drivers are anything that can be added to a product or service that will increase its value to consumers. These differentiate a product from that of a competitor, and provide a competitive advantage to a business.
Word Of Mouth Marketing
Word of mouth marketing is a form of marketing that flows organically amongst consumers. This method does not focus on directly pushing an advertisement onto consumers to get their attention, but rather on indirectly using consumers as advocates of a business.