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Marketing Dictionary

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Keyword

Keywords are words that are used by a search engine to find web pages. A search engine reads the text entered by the user, and using those entered keywords, it identifies relevant web pages. Keywords are pretty much used in every aspect of marketing.

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Keyword Research

Keyword research is the process of determining the best words for a website to use to influence its SEO. Conducting research provides a much higher chance of success in boosting SEO because marketers can more efficiently plan their content strategies.

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