Viewing all 63 terms in General Marketing
ClearMobile Marketing
Mobile marketing is advertising that is specialized and optimized for mobile devices. Any marketing that is intended to reach consumers on personal mobile devices falls under the category of mobile marketing. Mobile marketing has evolved over time from SMS marketing, to MMS marketing, to app-based marketing.
More details ]On-Page SEO
On-page SEO is the combination of SEO factors that can be found “on the web page” that web designers have direct influence over.
More details ]Opt-In
Opt-in is when somebody expresses consent to receive something from a company. Providing the option for a consumer to opt-in to something is usually part of direct marketing campaigns. The offer can be sent through email, direct mail, or other forms of marketing messages.
More details ]Opt-Out
Opt-out occurs when a consumer expresses his/her desire to discontinue receiving messages from a company. After opting-in to receive something from a business, a consumer is usually offered the option to opt-out at any time.
More details ]Optimizing
Optimizing means creating content, an advertisement, or any other marketing material in the most efficient and effective way possible.
More details ]Outreach
Outreach is the process of spreading awareness of your business by actively distributing information to find potential leads. Businesses perform outreach by presenting at industry events, giving demos of their product, giving sales pitches to potential customers, etc.
More details ]Page View
A page view is the individual view of the pages and/or content on a website.
More details ]Podcasting
Podcasting is the process of distributing information digitally in an audio format. People will often confuse podcasts with other forms of media, such as vlogs and webcasts, however distinct differences exist between them all. Unlike vlogs, which combine both audio and visual mediums, podcasts generally favor audio.
More details ]PPC
Pay-Per-Click is an advertising model employed by marketers to generate website traffic and is used to describe the overall strategy of paying for clicks.
More details ]Proactive Marketing
Proactive Marketing is a form of marketing that allows for marketers to be agile, real-time, data-driven, and adaptable to the ever-changing space of what their customers could be seeking. It encompasses all forms of marketing, but shows marketers the direction to head in to secure the most benefit before performing the actual campaign.
More details ]Real Time Marketing
Real-Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to your own schedule, real-time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers.
More details ]Response Rate
Response rate is a measurement of the amount of people who respond to a certain call-to-action. When marketers want to solicit a response from consumers, they will distribute an offer to the consumers.
More details ]Retention
Retention is all the activities that a company performs in order to retain its customers. This process begins with initial contact with a customer, and continues throughout the customer’s lifecycle. Retention is influenced by several factors, including the quality of a company’s product or service and the efficiency of a company’s customer service.
More details ]Rich Media
Rich media is an online advertisement that interacts with web page visitors. It deviates from traditional text and display ads in that it provides a visitor with a much more engaging experience. Rich media ads can contain graphics, video streams, games, expansions, etc.
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