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Marketing Dictionary

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Viewing all 5 terms starting with “L”

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Landing Page

A Landing Page is a web page that a link in an online advertisement directs you to. Marketers can embed links to a landing page in an email, a social media platform, and advertisement involved in search engine marketing campaigns.

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Lead Nurturing

Lead nurturing is the process of establishing and maintaining relationships with possible customers.

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Link Building

Link Building is the process of accumulating quality links from other websites, which search engines take into account to calculate search result ranking.

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LinkedIn

LinkedIn was found by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vallienat in December 2002. LinkedIn then launched the following year on May 5, 2003. On May 19, 2011, LinkedIn traded it’s first public shares at $45 per share.

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Long-Tail Keywords

Long-tail keywords are specific, multiple phrase search terms. They are the opposite of “head” terms, which are usually popular, singular keywords. A long-tail keyword can have three or four terms, or be as long as a normal sentence.

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