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Marketing Dictionary

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Viewing all 5 terms starting with “V”

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Value Drivers

Value drivers are anything that can be added to a product or service that will increase its value to consumers. These differentiate a product from that of a competitor, and provide a competitive advantage to a business.

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Velocity

Velocity is the rate of change of the state of a prospect to lead or to contact, opportunity and then to customer. Velocity can also represent the rate at which a person moves through the funnel.

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Visitor

Visitors are the individuals that visit a website. Regardless of how many visits an individual has, he/she will still be considered a visitor whenever they “visit” the website.

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Vlog

A Vlog, as the name suggests, is considered a combination of either the terms video and blog, or video and log. This is a blog in which the posts are done through video. The video installments can be combined with supporting text and images, but video is the primary medium.

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Voice

Your voice is your style of writing. This is what differentiates your content from other content.

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