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Marketing Dictionary

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Viewing all 63 terms in General Marketing

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Warming

Warming is the process of maintaining contact with a potential customer. It involves following up with a customer after prior contact. Warming is a more personalized approach to nurturing a possible customer relationship.

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Web Crawling

Web Crawling is the process of search engines combing through web pages in order to properly index them. These “web crawlers” systematically crawl pages and look at the keywords contained on the page, the kind of content, all the links on the page, and then returns that information to the search engine’s server for indexing.

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Web Hosting

Web hosting is the process of providing server space for a website to be published on the World Wide Web. When an individual or business does not have their own server, space on a web host’s server can be purchased for them to publish their website or web page.

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