Viewing all 10 terms in Paid Advertising Clear
Ad Space
Ad space is the section of a website that is allocated for advertising. Most websites set aside a portion of their page for marketers to buy as party of a paid advertising campaign. Web pages can contain one or multiple ad display spaces, and the format of the space can vary.
Banner Ad
Banner Ad is a form of advertising that utilizes a graphic display to advertise a company. A banner ad usually appears along the sides of a web page: at the top, bottom, left, or right. They often take a rectangular shape and can contain both images and text.
Brand Loyalty
Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.
Click-Through Rate
Click Through Rate informs you of how many people click on the ads, is a measurement of the success of online ads.
Cost Per Click
CPC or (Cost Per Click) is the measurement of the amount one pays to the advertisement publisher every time one of the advertisers' web ads is clicked.
Cost Per Impression
CPM or (Cost Per Impression) is the measured of cost that one will pay when their ad is shown per one thousand impressions. CPM helps to determine other calculations for ads such as CPC (Cost Per Click) and the CTR (Click Through Rate).
Display Ad
A display ad is a form of online paid advertising that is typically a designed image or a photo and copy where viewers can click on the image with the promotion and be taken to the corresponding landing page. Display ads function differently than text ads as they aren't found in search results. They can be spotted through media sites or sites offering some type of display ad network.
Native Advertising
Native advertising is an advertising strategy that involves creating and positioning content so that it matches the context of the user’s experience.
ROI (Return on Investment)
Return on Investment (ROI) is a measurement of the value that an investment provides.
Text Ad
A text ad is a form of online paid advertising that is typically just text with a link to your site and copy with a description of the promotion on is offering. Text ads are generally offered through search engine advertisers like Google and Bing.