Email is an electronic form of mail to exchange messages between senders and receivers. It has been around since 1993 and still represents a large channel of communication. Over 100 billion emails are sent per day around the world. They can be sent in different formats with text or with images and with different clients such as, Gmail, Yahoo, or Outlook.
Email is sending marketing messages to people via email. Generally, they will solicit an action from the recipient. This could include requests to buy products, fill out a survey, etc. Marketers using email marketing will often send emails containing advertisements, promotions, and incentives to encourage business or spread brand awareness.
Why does TrackMaven think Email is important?
This represents a huge source of return for marketers and a large outlet for communication throughout the entire marketing funnel. As described above, marketers can send marketing messages to people through email. It allows marketers to reach and deliver advertisements to a large audience in little time. From nurturing campaigns to outreach, this is a necessary component for any marketing campaign. Marketers, as they do with many other channels, can strategically alter the text of different facets of emails to optimize for the best results. For example, subject lines or personalization.
In a Sentence
Marina's targeted email marketing campaign resulted in increased conversions.