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Marketing Dictionary

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Viewing all 8 terms starting with “T”

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Targeting

Targeting is a strategy used in advertising to reach a particular audience.

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Template

Templates are guides for creating new documents. They are formatted in a certain way and act as a base for any new file you create. Templates often show where things should be positioned on a document so that all documents you create are in the same format.

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Testing

Testing is a function in marketing that experiments with components of different aspects of marketing to determine a more predictable outcome.

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Text Ad

A text ad is a form of online paid advertising that is typically just text with a link to your site and copy with a description of the promotion on is offering. Text ads are generally offered through search engine advertisers like Google and Bing.

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Tone

Tone is the attitude of an author’s writing. The tone should be appropriate for the target audience. Unlike Voice, which cannot be easily changed, tone is an aspect of writing that can, and should, be manipulated as needed.

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Top Of The Funnel

The top of the funnel represents the upper most portion of the marketing funnel. Top of the funnel includes all inbound efforts such as, email, social media, blog posts, SEO, traffic, paid advertising, white papers, free trials etc.

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Traffic

Website traffic is a metric used to measure the amount of visitors your site receives. Anytime someone accesses one's site, whether its from entering their URL, clicking an advertisement, or opening a link in an email, it will go towards their website traffic. Essentially it is determined through the number of visitors and the number of pages they view during their visit to the website.

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Twitter

Twitter is a social networking platform that was launched in July 2006 after it was created in March by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone. On November 6th, 2013, Twitter went public setting their IPO price at $26 a share.

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