Webinar

A webinar, as can be derived from the name, is a combination of “web” and “seminar”. Therefore, it can be defined as a seminar given over the web. A webinar can be on any topic and can promote a company’s product or discuss relevant industry information.

Why does TrackMaven think that a Webinar is important?

Webinars are popular tools amongst marketers because they are easy ways to disseminate information. Whether the audience is composed of potential customers, peers, or the general public these are an excellent tool for marketers to promote their companies. Even if the host is not trying to sell the company’s product, people appreciate the information provided in webinars and are more likely to purchase products from the host’s company in the future. Webinars have recently become more popular due to their convenience for both marketers and consumers. Consumers have to opt-in and register for webinars, so they are not considered invasive like other forms of advertising. Companies can host them for low costs, and need nothing more than expertise to make them successful. Several companies such as Adobe, Cisco, and MegaMeeting offer webinar software and services that can help you create and manage your own webinars.