Viewing all 9 terms starting with “S”
ClearSales Accepted Lead (SAL)
This is an MQL, Marketing Qualified Lead, that has been reviewed and handed off to the sales team to begin sales process with the Sales Accepted Lead (SAL), or opportunity.
More details ]Sales Cycle
The sales cycle is the process that companies undergo when selling a product to a customer. It encompasses all activities associated with closing sale. Many companies have different steps and activities in their sales cycle, depending on how they define it.
More details ]Sales Forecasting
Sales forecasting is the process of predicting what your future sales will be. This forecast is done for a particular period of a time, usually the next fiscal year. Accurate sales forecasting enables you to make informed business decisions.
More details ]SEM
SEM is a form of marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).
More details ]SEO
SEO or Search Engine Optimization is the process in which a marketer tries to gain visibility about their brand and/or company on a search engine's results page. Typically, higher ranked and more frequented pages will rank higher on a page.
More details ]SERP
After a web user enters a query, a search engine executes search algorithms and returns the SERP (Search Engine Results Page) to the user.
More details ]Social Listening
Social listening is the process of monitoring digital media channels to devise a strategy that will better influence consumers. Taking information from places that consumers participate in online can be invaluable for analyzing consumer behavior, determining the public’s perception of a company, and comparing a company's public reputation to its competitors'.
More details ]Spam
Spam is when messages are sent to a large amount of recipients regardless of the messages’ relevancy or appropriateness for the recipients. Spam is most common with email, where companies gather big email contact lists and indiscriminately send messages or advertisements to all contacts on the list.
More details ]Submission Rate
Submission Rate is the rate at which a prospect views a website and submits a form from a call-to-action to then become a lead and/or a contact.
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