Viewing all 15 terms starting with “C”
ClearCall-To-Action (CTA)
A Call-to-Action (CTA) is a marketer's prompt to a visitor to perform a desired action.
More details ]Click-Through
A click through is the process of a website visitor clicking on one of your online advertisements. Whether it’s a banner ad, a link in an article or email, or any other form of advertisement that links to your web page, if a visitor clicks it, it counts as a click through.
More details ]Click-Through Rate
Click Through Rate informs you of how many people click on the ads, is a measurement of the success of online ads.
More details ]CMO
A Chief Marketing Officer (CMO) is the highest marketing authority within an organization. The holder of this position is responsible for ensuring the successful marketing efforts of a company.
More details ]Competitive Intelligence
Competitive intelligence is information collected about a company’s competitor that gives insight on the competitor’s recent and future activities, shows the effects a competitor’s actions have on a business, and analyzes a competitor’s strengths and weaknesses.
More details ]Contact Bucket
A contact bucket is a collection of contacts that share similar characteristics. It contains contacts that have been segmented and arranged into groups for convenience of targeted marketing.
More details ]Content Marketing
Content Marketing is a form of owned marketing that involves emails, blog posts, guest posting, white papers, ebooks, webinars, case studies, website copy, infographics, FAQs, and social media content.
More details ]Conversion Rate
Conversion rate is the measurement of success in getting visitors to perform a desired action.
More details ]Cookies
A cookie is a small file that is stored in web users’ search browsers when they visit certain websites. They keep track of browsing history as people navigate through a website. This allows a website to keep track of browsing movements throughout the site.
More details ]Cost Per Click
CPC or (Cost Per Click) is the measurement of the amount one pays to the advertisement publisher every time one of the advertisers' web ads is clicked.
More details ]Cost Per Impression
CPM or (Cost Per Impression) is the measured of cost that one will pay when their ad is shown per one thousand impressions. CPM helps to determine other calculations for ads such as CPC (Cost Per Click) and the CTR (Click Through Rate).
More details ]Cross-Selling
Cross-Selling is the marketing practice of suggesting complimentary products to consumers while they are buying a product in hopes that they will make additional purchases. This form of selling is prominent throughout the digital marketplace and often comes in the form of a related/suggested products page.
More details ]Customer
A customer is someone who has bought your product or subscribed to your service.
More details ]Customer Acquisition Cost
Customer Acquisition Cost is the cost that is required for a business to secure a customer. Businesses keep track of this to have an idea of how to allocate resources when they are trying to gain new customers.
More details ]Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is the set of activities associated with managing interactions between a business and its customers. It focuses on organized methods for organizing the volumes of data collected from customers.
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