HTML

HTML stands for HyperText Markup Language. It is the primary computer language used in developing websites and is the groundwork of all web pages. It creates text on the page, embeds objects and images, and creates overall structure for a website. HTML is written using tags, which are surrounded by arrow brackets, with the content in between the start and the end tag. A website visitor does not see HTML when browsing the site. It is read by the computer and converted into the output that is displayed to the user.

Why does TrackMaven think that HTML is important?

Without HTML, websites could not be built. It provides a way for human users to communicate with computers to control and design webpage. HTML is also a great way for marketers to influence their company’s SEO. This serves as an on-page SEO factor that contributes to a web page’s ranking and position on a search results page. A web designer that carefully structures the HTML of his/her company’s website can give it a huge SEO boost. Having knowledge of HTML and coding can help marketers with tasks beyond improving their own SEO. They can examine the HTML of other companies to see their strengths and weaknesses and can create programs for better personalization of content. Using HTML also provides a way for marketers to sift through volumes of data to identify leads.