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Marketing Dictionary

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Native Advertising

Native advertising is an advertising strategy that involves creating and positioning content so that it matches the context of the user’s experience.

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Natural Language Processing

Natural Language refers to the language spoken by human users. Computers take the natural languge that users type and convert it into a programming language so that the computer can read and process the input.

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Niche Marketing

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.

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