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Marketing Dictionary

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Viewing all 7 terms starting with “O”

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Off-Page SEO

Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings.

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On-Page SEO

On-page SEO is the combination of SEO factors that can be found “on the web page” that web designers have direct influence over.

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Opportunity

Opportunity are leads who has been qualified as being in need of your product or service.

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Opt-In

Opt-in is when somebody expresses consent to receive something from a company. Providing the option for a consumer to opt-in to something is usually part of direct marketing campaigns. The offer can be sent through email, direct mail, or other forms of marketing messages.

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Opt-Out

Opt-out occurs when a consumer expresses his/her desire to discontinue receiving messages from a company. After opting-in to receive something from a business, a consumer is usually offered the option to opt-out at any time.

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Optimizing

Optimizing means creating content, an advertisement, or any other marketing material in the most efficient and effective way possible.

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Outreach

Outreach is the process of spreading awareness of your business by actively distributing information to find potential leads. Businesses perform outreach by presenting at industry events, giving demos of their product, giving sales pitches to potential customers, etc.

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