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Marketing Dictionary

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Uniform Resource Locator (URL)

URL is an acronym for Uniform Resource Locator. It is the identifier for any website or webpage on the Internet. Each individual webpage has its own unique URL that will only direct to that webpage when entered into a search bar. A URL is composed of three parts.

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Unique Visitor

Unique visitors are individuals who are visiting a website for the first time within a predetermined time period. Multiple visits by an individual within that predetermined time period will result in only one registered unique visitor.

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Upselling

Upselling is the process of trying to entice a customer to make a more expensive purchase. This could involve offering a more advanced version of a product, additional upgrades to a product, or add-ons that would drive the price of a product up.

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