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Marketing Dictionary

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Viewing all 4 terms starting with “E”

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Earned Media

Earned media represents one of the three sides of marketing (The other two: paid and owned). Earned media are the components that a marketer can “earn.” This earned media is press mentions, press releases or new features that point back to the marketer’s brand or company.

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Ebook

An ebook is an electronic version of a book in print. These can be accessed on a computer or any compatible mobile device.

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Email

Email marketing is sending marketing messages to people via email. Generally, marketing emails will solicit an action from the recipient. This could include requests to buy products, fill out a survey, etc.

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Engagement Rate

Engagement Rate is a metric that measures the level of engagement that your created content is receiving from your audience. Factors that influence your engagement rate include users' comments, shares, and likes.

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