Visitor

Visitors are the individuals that visit a website. Regardless of how many visits an individual has, he/she will still be considered a visitor whenever they “visit” the website.

Why does TrackMaven think that Visitors are important?

Visitors are the web users who come to a company’s website, and thus have the potential to become customers in the future. Marketers should be sure to keep track of the amount of visitors to their respective company’s websites because this metric can give insight on a few pieces of key information. A low amount of visitors or a decrease in visitor percentage from a previous month could mean that a company’s online ads need to be better optimized. A small number could indicate that consumers are not being properly enticed to visit a webpage. In this occurrence, steps should be taken to improve the ads that are meant to lead traffic to a marketer’s website, such making the ads more relevant to target consumers, or finding different mediums and vehicles to advertise through. Several other measurements should be taken after a website visit. In addition to recording the amount a company receives, the content viewed on the site, the activity of the user on the site, and amount and frequency of visits should be analyzed to determine the intent of each visitor.