Submission Rate

Submission Rate is the rate at which a prospect views a website and submits a form. The visitor is prompted to fill out the form from a call-to-action. After submitting the form, the visitor becomes a lead or contact.

Why is the Marketing Submission Rate important?

Submission rates can give marketers insight into the efficiency of their marketing campaigns. A high rate might mean that their ads are relevant and well placed. It could also show that a landing page contains a solid call-to-action. A low rate could suggest that a landing page has an unclear call-to-action. More submissions mean more leads. Thus, increasing your submission rate can lead to more sales. Tracking this metric can help to improve someone’s overall marketing campaign.