Vlog

A Vlog, as the name suggests, is considered a combination of either the terms video and blog, or video and log. This is a blog in which the posts are done through video. The video installments can be combined with supporting text and images, but video is the primary medium.

Why does TrackMaven think that a Vlog is important?

A vlog is a great way for companies to improve their inbound marketing and spread awareness of their businesses. A popular feature of a vlog is that vloggers feel that the video medium allows them to connect with their audience on a more personal level than bloggers. Consumers might be more likely to purchase from a company if they feel a more personal connection to that company than to other companies. Everybody likes to put a face to name, and vlogging allows for that to happen. Presenting a blog in a video format is both cost efficient and strategically effective. In this age of digital, many people would rather watch a video to gather information on a topic than read text on that same information. By including a combination of a blog and vlog in their marketing efforts, marketers can be sure to reach both audiences.