Spam
Spam is when messages are sent to a large amount of recipients regardless of the messages’ level of relevance or appropriateness for the recipients. It is most common with email, where companies gather big email contact lists and indiscriminately send messages or advertisements to all contacts on the list. Interestingly enough, this term received its name from a skit in the 1970 Monty Python’s Flying Circus. In the sketch, a group of Vikings repeatedly yelled, “Spam, spam, spam, lovely spam! Wonderful spam!” while others were attempting to hold conversations. The shouting of the vikings was so annoying and loud, it drowned out all other conversation. Thus, this term was applied to unsolicited emails because they provide useless, repeated text that that drown out other important emails.
Why does TrackMaven think that Spam is important?
Although it is cumbersome to most consumers, many companies still employ spam campaigns to spread brand awareness and elicit business. Several email marketing companies will compile lists of email addresses and then sell them to companies who wish to send out mass emails. With the explosion of the internet, consumers are more susceptible to this form of advertising now than ever before. Almost everyone’s email address finds itself on spamming lists. Email filters have become increasingly adept at separating these emails from other email, but with the internet being a public domain, the vast volume of spam emails makes it difficult to filter out completely.
In a Sentence
TrackMaven does not believe that spamming is an effective marketing strategy.