On-Page SEO

On-page SEO is the combination of SEO factors web designers have direct influence over because they can be found “on the web page.” They are analyzed by search engines, in addition to off-page factors, to determine search result rankings. On-page SEO factors include created content, HTML structure, and website architecture.

Why is On-Page SEO important for marketers?

Improving on-page SEO provides an opportunity for marketers to move their website to the top of relevant search results pages. Web designers have the ability to control all these SEO influencers by optimizing them to increase their SEO rankings. Content can be optimized through keyword research and quality material. You can optimize HTML through HTML titles and meta-tags. Making your website more crawlable for search engines is a great way to optimize architecture. However, marketers should not go overboard on trying to optimize their content. Updates to search engines have made them more adept at recognizing when marketers are trying to heavily manipulate their search rankings using on-page SEO. Search engines take steps to prevent this manipulation. Manipulative actions may even hurt a website - in some cases, search engines have given penalties to websites that have intentionally over manipulated their on page SEO factors.