PPC

Pay-Per-Click (PPC) is an advertising model employed by marketers to generate website traffic. Some confuse this with CPC, arguing that they are interchangeable terms, however there are slight differences. Whereas Cost-Per-Click (CPC) is the specific amount paid for each click an advertisement receives, PPC is the term used to describe the overall strategy of paying for clicks. Thus, CPC is a component of a PPC campaign. PPC campaigns can be optimized through strong keywords, making keyword research an imperative part of this strategy.

Why does TrackMaven think that PPC is important?

Optimizing keywords increases the chances of your target audience clicking on your ads, resulting in a more effective PPC campaign. Marketing is a multiple pronged action. Creating content and other inbound marketing activities are very effective, but they are only half of an effective marketing strategy. A strong PPC advertising strategy needs to be implemented on order for a company to complete its marketing efforts. PPC campaigns help marketers to get their advertisements strategically placed in ares where their target audiences will see them. Managements tools such as WordStream’s management software can assist marketers in creating an efficient PPC model and provide more time to focus on other advertising aspects.