Outreach

Outreach is the process of spreading awareness of your business by actively distributing information to find potential leads. Businesses can perform outreach through presenting at industry events, giving demos of their product, giving sales pitches to potential customers, etc.

Why is Outreach important?

By reaching out to audiences, a company can end up converting new customers and increasing brand awareness. Outreach is more associated with outbound marketing than inbound marketing because outreach focuses on approaching leads and convincing them to perform an action, whereas inbound marketing attracts leads to you.