Rich Media

Rich media is an online advertisement that interacts with web page visitors. It deviates from traditional text and display ads in that it provides a visitor with a much more engaging experience. Rich media ads can contain graphics, video streams, games, expansions, etc. For example, a rich media ad promoting a brand of dog food might contain a video of dogs eating, or the mouse cursor might turn into an image of a dog (a corgi of course) if a visitor scrolls over the ad. These ads sometimes contain several layers of content and multiple display formats. Measurement data for all aspects of a rich media, such as number of expansions, are available. Rich media ads have grown in popularity since these interactive ads have led to strong user responses.

Why does TrackMaven think that Rich Media is important?

With its many layers and various mediums, rich media ads are great for encouraging user engagement. Plain text and display ads have become too common to elicit strong responses from web page users. Companies who want to deviate from the more traditional forms of advertising can benefit from this. Also, having an advertisement that distinguishes itself from others might better attract the attention of web users and bring more traffic to the advertisers website.