Pinterest is a social media platform that was founded by Ben Silbermann and Evan Sharp and it launched in private beta in March 2010. Later Pinterest released invitations for an open beta. Pinterest is a highly visual platform that has a pin-board style and users can share photos and images through collections they create.
More details ]Podcasting
Podcasting is the process of distributing information digitally in an audio format. People will often confuse podcasts with other forms of media, such as vlogs and webcasts, however distinct differences exist between them all. Unlike vlogs, which combine both audio and visual mediums, podcasts generally favor audio.
More details ]PPC
Pay-Per-Click is an advertising model employed by marketers to generate website traffic and is used to describe the overall strategy of paying for clicks.
More details ]Proactive Marketing
Proactive Marketing is a form of marketing that allows for marketers to be agile, real-time, data-driven, and adaptable to the ever-changing space of what their customers could be seeking. It encompasses all forms of marketing, but shows marketers the direction to head in to secure the most benefit before performing the actual campaign.
More details ]Product Placement
Product placement is the practice of businesses paying to have their products featured in movies and television programs. By showing the products in the film or shows, companies can gain exposure for their product.
More details ]Prospect
There are several definitions out there for the term Prospect as it relates to sales and marketing. Some define it as a lead that has shown interest in your product. Some define it as a person further down the sales cycle who is likely to buy your product.
More details ]Real Time Marketing
Real-Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to your own schedule, real-time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers.
More details ]Relationship Marketing
Relationship marketing differs from other forms of marketing because it approaches marketing from a different angle. Unlike most other marketing methods, relationship marketing understands the benefits that arise from long-term satisfied customer relationships. It attempts to establish a relationship with customers that exists outside of sales transactions.
More details ]Remarketing
Remarketing is similar to retargeting in that they both seek to bring a previous visitor back to your website. The difference between the two is that whereas retargeting focuses on display ads and their positioning, remarketing deals more with emails. In a remarketing campaign, after someone visits your website and leaves, you can send emails that are personalized to the interests of the visitor.
More details ]Response Rate
Response rate is a measurement of the amount of people who respond to a certain call-to-action. When marketers want to solicit a response from consumers, they will distribute an offer to the consumers.
More details ]Retargeting
Retargeting is used to attract people who have visited your site. Using cookies, strategically placed ads can be customized based on browsing history.
More details ]Retention
Retention is all the activities that a company performs in order to retain its customers. This process begins with initial contact with a customer, and continues throughout the customer’s lifecycle. Retention is influenced by several factors, including the quality of a company’s product or service and the efficiency of a company’s customer service.
More details ]Return-On-Investment (ROI)
Return on Investment (ROI) is a measurement of the value that an investment provides.
More details ]Rich Media
Rich media is an online advertisement that interacts with web page visitors. It deviates from traditional text and display ads in that it provides a visitor with a much more engaging experience. Rich media ads can contain graphics, video streams, games, expansions, etc.
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