Off-Page SEO

Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings. Search engines analyze off-page SEO signals in addition to on-page factors to determine a website’s search ranking because publishers can manipulate their on-page factors to inflate their ranking.

Why does TrackMaven think SEO is important?

Off-page factors give search engines a more complete picture of a website. With marketers using tactics to manipulate and allow for more accurate search result rankings. There are several factors that influence off-page SEO. One are inbound links to a company’s website. These are links published on other websites that redirect to a company’s site. When other websites link to a company’s site, search engines recognize the company as knowledgeable in its field, and give it a higher search ranking. Search engines also look at the social media presence of a company as an off-page factor. The more networks a company is apart of, and the more followers it has, the higher ranked it will be by search engines. Building these factors will increase a website’s overall web authority. Websites with high authority are given higher rankings because they are considered leaders in their industry.