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Marketing Dictionary

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

Marketing Vehicle

A marketing vehicle is a specific tool for delivering your advertisement to a target audience. They are particular channels within a medium that you use to get your message across. Marketing vehicles are contained within marketing mediums.

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Meta Tags

Meta tags are HTML elements that search engines use to index web pages and determine search result rankings. These tags provide some insight on the content of a page. There are several kinds of Meta tags, with each serving a unique, descriptive purpose. The most important and most used of which are the description Meta tag, the keywords Meta tag, and the robots Meta tag.

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Mobile Marketing

Mobile marketing is advertising that is specialized and optimized for mobile devices. Any marketing that is intended to reach consumers on personal mobile devices falls under the category of mobile marketing. Mobile marketing has evolved over time from SMS marketing, to MMS marketing, to app-based marketing.

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Native Advertising

Native advertising is an advertising strategy that involves creating and positioning content so that it matches the context of the user’s experience.

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Natural Language Processing

Natural Language refers to the language spoken by human users. Computers take the natural languge that users type and convert it into a programming language so that the computer can read and process the input.

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Niche Marketing

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.

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Off-Page SEO

Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings.

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On-Page SEO

On-page SEO is the combination of SEO factors that can be found “on the web page” that web designers have direct influence over.

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Opportunity

Opportunity are leads who has been qualified as being in need of your product or service.

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Opt-In

Opt-in is when somebody expresses consent to receive something from a company. Providing the option for a consumer to opt-in to something is usually part of direct marketing campaigns. The offer can be sent through email, direct mail, or other forms of marketing messages.

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Opt-Out

Opt-out occurs when a consumer expresses his/her desire to discontinue receiving messages from a company. After opting-in to receive something from a business, a consumer is usually offered the option to opt-out at any time.

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Optimizing

Optimizing means creating content, an advertisement, or any other marketing material in the most efficient and effective way possible.

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Outreach

Outreach is the process of spreading awareness of your business by actively distributing information to find potential leads. Businesses perform outreach by presenting at industry events, giving demos of their product, giving sales pitches to potential customers, etc.

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Page View

A page view is the individual view of the pages and/or content on a website.

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