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Marketing Dictionary

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

Whitepaper

A whitepaper is a report or guide on an issue that provides important and definitive information that holds value for the readers.

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Word Of Mouth Marketing

Word of mouth marketing is a form of marketing that flows organically amongst consumers. This method does not focus on directly pushing an advertisement onto consumers to get their attention, but rather on indirectly using consumers as advocates of a business.

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Youtube

Youtube is a video-sharing social media platform that was created in 2005 by Steve Chen, Chad Hurley and Jawed Karim. It was then acquired by Google in 2006. The videos on YouTube are all user-based and are displayed through Adobe Flash and HTML5. Over one billion unique users visit YouTube and over six billion hours of video are watched each month.

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