Whitepaper

A whitepaper is a report or guide on an issue. It provides important and definitive information that holds value for the readers. It is written in a much more formal tone than most other pieces of content. Whitepapers differ from blog posts and other forms of marketing content. Most other content provides short glimpses at a product, or highlights of features that a product has. A whitepaper provides an in-depth, very detailed explanation of a topic. They can be written on any topic and are used widely by businesses in all industries and by the government.

Why does TrackMaven think that WhitePaper is important?

Marketers can create great content by writing a whitepaper on a new industry development or relevant issue. Popular topics for whitepapers include the explanation of a product or the results from a research study. Providing valuable information to a large audience can be a great way for a company to spread brand awareness. Appearing very knowledgeable on a topic is also a good way for companies to establish authority on the Web, which will help to increase their SEO rankings. These can be indexed by search engines to give SEO a boost as well. The benefits of creating a well written, relevant whitepaper can be numerous to businesses.