Viewing all 27 terms in Strategy
ClearOff-Page SEO
Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings.
More details ]Opportunity
Opportunity are leads who has been qualified as being in need of your product or service.
More details ]Product Placement
Product placement is the practice of businesses paying to have their products featured in movies and television programs. By showing the products in the film or shows, companies can gain exposure for their product.
More details ]Relationship Marketing
Relationship marketing differs from other forms of marketing because it approaches marketing from a different angle. Unlike most other marketing methods, relationship marketing understands the benefits that arise from long-term satisfied customer relationships. It attempts to establish a relationship with customers that exists outside of sales transactions.
More details ]Remarketing
Remarketing is similar to retargeting in that they both seek to bring a previous visitor back to your website. The difference between the two is that whereas retargeting focuses on display ads and their positioning, remarketing deals more with emails. In a remarketing campaign, after someone visits your website and leaves, you can send emails that are personalized to the interests of the visitor.
More details ]Retargeting
Retargeting is used to attract people who have visited your site. Using cookies, strategically placed ads can be customized based on browsing history.
More details ]Sales Forecasting
Sales forecasting is the process of predicting what your future sales will be. This forecast is done for a particular period of a time, usually the next fiscal year. Accurate sales forecasting enables you to make informed business decisions.
More details ]Targeting
Targeting is a strategy used in advertising to reach a particular audience.
More details ]Testing
Testing is a function in marketing that experiments with components of different aspects of marketing to determine a more predictable outcome.
More details ]Upselling
Upselling is the process of trying to entice a customer to make a more expensive purchase. This could involve offering a more advanced version of a product, additional upgrades to a product, or add-ons that would drive the price of a product up.
More details ]Value Drivers
Value drivers are anything that can be added to a product or service that will increase its value to consumers. These differentiate a product from that of a competitor, and provide a competitive advantage to a business.
More details ]Word Of Mouth Marketing
Word of mouth marketing is a form of marketing that flows organically amongst consumers. This method does not focus on directly pushing an advertisement onto consumers to get their attention, but rather on indirectly using consumers as advocates of a business.
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