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Testing
This is a function in marketing that experiments with components of different aspects of marketing to determine a more predictable outcome.
Why is it important to use Testing in marketing?
Testing several factors is important in marketing. With testing you are able to see a clearer picture to how a campaign could perform. Also, it shows which component of the test performs better, so that the marketer can optimize on the better performing factors. Testing allows for marketers to try varying things out before a full-fledged campaign where the results cannot be predicted and the money towards the campaign could be wasted.
In a Sentence
Jon is testing to see if he should use a Cardigan Welsh or Pembroke Welsh corgi in his blog post.