Guerrilla Marketing

Guerrilla marketing can best be described as unique, non-traditional marketing techniques aimed at promoting brand awareness. A guerrilla marketing campaign is usually characterized by a cheap, innovative, and extremely creative strategy. Generally, the goal of a guerrilla marketing strategy is to go viral, rapidly promoting a business’s brand in the eyes of consumers. Today, guerrilla marketing has been more loosely applied to encompass any unconventional form of marketing, such as viral marketing, buzz marketing, and undercover marketing.

Why does TrackMaven think that Guerrilla Marketing is important?

It is often used by businesses that do not have the budget for a traditional marketing campaign and want maximum exposure for their product or service for the lowest cost. Many businesses that are in their early years do not have the resources to construct a traditional marketing campaign that can compete with other established businesses in their respective industries. If done well, this form of marketing provides a cost efficient way for companies to gain exposure and spread brand awareness. Most important in a guerrilla marketing campaign is creativity. In order for a company’s guerrilla campaign to best gain traction, it needs a factor that differentiates it from those of other companies. Creating something that consumers have not seen before can go a long way towards spreading consumer consciousness of a business.