Marketing Influencer

Marketing Influencers are people who are considered experts in the marketing industry and who’s opinions on marketing topics are highly regarded.

Why does TrackMaven think that a Marketing Influencer is important?

Through their insights and innovative thoughts, marketing influencers have established themselves as experts in the marketing industry. Usually they are marketers who have achieved a high level of success, such as a CMO at a popular brand, or they could have created methods and tactics that changed the way marketers think. Their credentials and contributions to the marketing industry have reached a point where when they have something to say, other marketers want to hear it.

Often marketing influencers arise from their innovations to current marketing methods or the creation of a new concept that proves successful. Their achievements have garnered them a lot of authority and respect within the marketing industry. This means that when they suggest a new idea or method for marketers to include in their marketing strategies, it is very likely that a lot of marketers will try to implement that suggestion in their own marketing campaigns. The term marketing influencer stems from the fact that they have the power to influence the direction in which the industry is heading.