Authority

Authority is one of the ranking factors that influence a website’s SEO. It is a measure of the overall power of a web website across the internet. Websites with high authority are the more popular, respected websites. Authority is an off-page SEO factor that cannot be directly controlled by marketers. A few things that can boost a website’s authority are having inbound links pointing to the website, creating a large social media presence, and generating quality content.

Why does TrackMaven think that Authority is important?

Accumulating authority can help a company get its website to the top of the search results page. It is one of the many factors that search engines consider when ranking websites. This is a combined measurement of a website’s trust and presence on the web. Respected and trustworthy site’s will have more authority than smaller sites.

Marketers cannon directly control a website’s authority. It is influenced by interactions with the general public. Websites must indirectly build authority to give their SEO an advantage over their competitors. For example, by staying active on social media networks, companies can encourage their followers to share and link to their content. Consumers are more likely to share content from a company that is active on social media than from a company that remains dormant. Delivering quality content is a great way to boost authority. If a business provides relevant, educational content to consumers, the internet will recognize the company as a respectable and trustworthy source, thus boosting authority.