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Voice
Voice is defined as an individual’s style of writing. A voice can also be used to describe a company or brand’s messaging and overall tone of writing. It is often marketing’s job to convey the brand’s voice across all campaigns and materials.
Why does TrackMaven think Voice is important?
This is what differentiates your content from other content. When creating content for a marketing campaign, it is important to maintain a consistent voice across all marketing platforms. When someone reads a piece of your content they should be able to recognize a brand’s voice and know that who it.
In a Sentence
As a brand grows, they must first establish their voice, but often times it is something that naturally develops as the brand progresses.