Cookies

A cookie is a small file that is stored in web users’ search browsers when they visit certain websites. They keep track of browsing history as people navigate through a website. This allows a website to keep track of browsing movements throughout the site. The information that cookies gather allow websites to present people with different offers based on their interests while they browse. There are two kinds of cookies, session and persistent. Session cookies are deleted from the browser history when a visitor leaves the website. Persistent cookies are stored in the browser history when someone leaves a website and are reactivated when that user returns to website, allowing the website to recognize that user.

Why does TrackMaven think that cookies are important?

Cookies can help marketers create profiles of consumer browsing habits. The information that cookies gather can help websites provide more personalized offers to their visitors. Several metrics can be deducted from the information that cookies provide, including page visitors and the engagement rate of a web page. Cookies play a role in paid advertising as well. After a site attaches a cookie to a user’s web browser, the cookie will monitor the user’s browsing history, allowing the website to drop its own paid advertisements on other pages that the user visits.