Keyword Research

Keyword research is the process of determining the best words for a website to use to influence its SEO. Conducting research provides a much higher chance of success in boosting SEO because marketers can more efficiently plan their content strategies. Marketers should try to identify the most popular and relevant words in their industry, and then attempt to rank for those words. Things for marketers to look at when evaluating words are their popularity and how well their competitors rank for those words.

Why is Keyword Research important?

Websites that are the top of the search results page have the most frequent visitors. The goal of every SEO specialist is to get their company’s page to the top of that page, and performing keyword research can help them achieve that goal. Search engines give websites a higher ranking if their their keywords are relevant to their content. So marketers should not only choose words relevant to their industry, but they should also ensure that the words are relevant to the content their websites provide. Choosing the best keywords is far from a simple activity. The very popular keywords that receive a lot of clicks have the most competition, so getting a high ranking for those would be significantly more difficult than ranking for a less popular word. On the other paw, however, choosing words that are much less popular may result in zero visits to your website. Thus, performing keyword research can mitigate the risks associated with planning out a content strategy for a website’s SEO.